With it selling so well, and a price hike already on the horizon, did it really think now was the time to propose charging three times more for the booster pack people are already generally unwilling to buy?Īnd yet, with all this reasoning that it isn't a good idea, I'm not sure if it's something worth actually caring about. The only game that's ever spoken of with the same reverence by Hasbro as Magic: The Gathering is Monopoly. Magic is consistently one of Hasbro's biggest-earners, beating out other big names like Dungeons & Dragons, Transformers, and My Little Pony. 2021's Dungeons & Dragons: Adventures in the Forgotten Realms is likely the best-selling summer set ever as well, overtaking 2020's Ikoria: Lair of Behemoths. Kamigawa: Neon Dynasty was the best-selling winter set of all time, beating the previous record of last year's Kaldheim. Then Double Masters 2022 came along and tried to make that less enticing deal and argue that people should pay three times more (thirty times more than a Draft Booster) for a Booster Box and the result is that Double Masters is a big neon sign blaring "this product is for whales, not you!".Īdd to this the fact that Magic: The Gathering has broken its sales records multiple times in the last few years.
Paying almost ten times the amount of a Draft Booster for a few foil cards and maybe a few art treatments that aren't inherently worth much more made them a luxury product you'd only buy once in a while. The Double Masters 2022 Collector's Boosters feel worse because Collector's Boosters were already a tricky proposition. Of course, the cards in Double Masters 2022 are inherently more valuable – Kozilek is worth over $60 on its own – but that doesn't make the initial plunge of dropping $230 on four booster packs any less obscene. For Double Masters 2022, you'll just receive 60 cards. To put that into perspective: for $230, you could buy two full Set Booster boxes of S treets of New Capenna, for a total of 60 packs and 722 cards.
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